What does advertising on social media mean?

Published on : 09-19-2022

Social media advertising is an essential part of any business's plan. It lets companies use necessary customer resources, such as network assets, persuasion capital, knowledge stores, and creative ideas. This gives companies an edge over their competitors. But this strategy needs a significant commitment from management and a big change in how the organization works. So here are some essential things to consider if you want to get the most out of advertising on social media.

Advertisers use online engagement as a critical metric to determine whether their ads work. However, even though most social media platforms offer quantitative measures of online engagement, these measurements don't tell us what people do after seeing social media ads. So, researchers have used different tools to collect data to determine how well social media ads work. In particular, they have relied on consumers' reports of what they did after seeing an ad. But this method hasn't been very good at predicting how people act.

The study results back up using a multi-actor engagement framework for testing advertising on social media. The framework gives advertisers a way to measure the success of their campaigns on a larger scale than just how many people engage with them on social media. By looking at how people act, advertisers can better understand how well their ads are doing. They can also get more out of their research by using indirect behavior measures, like attitudes, norms, and plans.

The best way to market on social media will use more than one channel. The first is a social media account that will help spread the word about your business's brand or product. Make sure your marketing messages are the same and coordinated across all channels, whether you're trying to reach people on Facebook or Instagram. In addition to your paid campaign, you can use many free social media sites to get the word out about your business.

With social media advertising, you can reach a wide range of people and get great results. But because social media platforms reach many people, they can also be a source of false information. So for marketers to get the most out of social media, they need to make sure they know how powerful these channels are and how they can affect the public.

There are three ways to interact on social media: interact, share, or advocate. Engagement is the first type of interaction. First, a user's actions and words on social media are considered. This engagement includes comments, messages, and clicks on social media channels. Next, the user is influenced by other users who share the content with their networks. This is called advocacy.

Emotions and relational content are other ways to get people to pay attention. Research has shown that emotional content is likelier to be liked than informational content, and posts on social media that make people laugh are more likely to be shared. So even though the latter is not a surefire way to get people involved, it is likely to do so over time.

Emotional appeals can make people want to do something. But, on the other hand, hope for change comes from feeling good. But positive appeals don't work well when the audience already has a positive attitude. In the same way, negative appeals don't work as well to get people to do something positive.

As social media platforms have grown, so have the interactions between businesses and their customers. Firms are using social media to reach customers in more places, evaluate their brands better, and get closer to their customers. Firms can also learn important things about their customers through these interactions. This info can help them serve their customers better.

Companies must understand why their customers participate in social media activities and encourage them to do so independently. Creating an SMMS that helps them understand what their customers want is essential. Businesses can improve their chances of success by using social media for marketing.

The best way to get customers interested is to make interesting and relevant content. Instagram has a built-in algorithm that gives more weight to content people will pay attention to. How people see posts will depend on how many likes and comments they get. It's also important to remember that people will be interested in brands that do good things for the community. One example is the Gap, which has worked with The Global Fund to fight AIDS in Africa and has raised more than $130 million. Sharing teasers of new products on Instagram is another way to get people interested in your business.

Media strategy in advertising: a brand management perspective

Published on : 09-02-2022

To effectively promote a product or service, modern advertisers employ a process called "advertising media planning," which integrates an awareness of the worldwide market with cutting-edge digital communication tools. It considers the most effective methods for each part of the media planning process. Using this method, you may find out where your brand's words will have the greatest impact. Additionally, it considers the dynamic character of each media ecosystem and its audience makeup as a whole.

Reach and frequency are two of the most crucial factors in media planning for advertisements. The term "reach" is used to describe the amount of individuals who will be exposed to your advertisement. The frequency of an advertisement's appearance in the consumer's field of vision. The continuity approach is one type of frequency measurement that involves presenting the ad at regular intervals over time. This method is frequently utilized for year-round items or items that require consistent upkeep.

Find out where you want to take your company and who you want to reach out to before you create a media strategy. Your focus should also be on your sales and conversion targets. A well-thought-out media strategy can make or break an endeavor. The marketing group will have a hard time carrying out its campaign if it hasn't carefully laid out its strategy in advance.

The first step in effective brand management is to learn where and how your intended audience is spending their time online. Next, count up how many of these platforms your target demographic actually uses. The choice of media for your campaign will be aided by this information. Using a variety of methods increases the size of your potential audience. Doing it this way guarantees that your message will reach the right ears.

An efficient media strategy integrates established standards of digital communication with cutting-edge methods of dissemination. The global context is also considered. You can boost your brand's return on investment and customer conversion rates by learning and applying these tools. Investing in advertising without maximizing return is futile, but a media planner can help.

Media planning in advertising is complex because of all the variables involved. Understanding which channels work best for a brand requires in-depth marketing statistics. As a first step in developing an effective strategy, brand managers need to learn more about the demographics of their target audience, as well as their spending habits and other interests. The information gathered will then be used to fine-tune their media efforts.

Awareness and sales growth should be at the forefront of every media plan for advertising. Owned media, earned media, and paid media are the three main categories of advertising. Owned media includes things like blogs and social media profiles that belong to a certain company. In order to increase brand recognition and audience reach, owned media is essential.

Market research is the first step in developing any advertising media plan. Finding the optimal content production and dissemination strategies starts with understanding the requirements of your intended audience. Consider including a contingency fund to help with any unanticipated costs. The demographics of your target audience are just as important as the content itself. More than 12 hours a day are spent by consumers in front of media, thus it's crucial to tailor your strategy to their preferences.

Brand management necessitates careful consideration of advertising media plans. What this does is figure out how best to get your message across to a certain group of people through a variety of mediums. Saving time and money is one of the many benefits of developing a solid media strategy for your business. As an added bonus, this helps your company focus its innovative juices on things like promotion and revenue generation. A well thought out media plan can do wonders for your company's name recognition.

The Paradigm Shift in Advertising and What It Means For Brands Supported by Advertising

Published On:- 08-11-2022

Amazon, Our visual media consumption is changing due to OTT and Internet-based video streaming services. The demise of traditional TV and the rise of online video streaming services are clear indicators of this. Unfortunately, these services offer few options for promotion. Brand owners ought to take advantage of new OTT advertising channels like Amazon.com. This one is one of the few new advertising venues that benefit brand owners.

There are several advantages for marketers using the Amazon OTT advertising platform. First, advertisers may only pay for the impressions of relevant audience members because of its performance-based methodology. Thanks to Amazon's innovative technology, marketers may pick where their adverts are displayed on the site. Because of this, Amazon OTT provides a powerful platform for brand promotion. These are a few of its advantages. Let's take a closer look at them. To understand more about the Amazon OTT advertising business, continue reading.

Customers of streaming services like Roku may purchase screensaver and home screen banner adverts. The platform's self-serve Ad Manager also provides video advertisements. Agencies should begin incorporating OTT advertising into their product offerings as more advertisers and marketers examine it. Advertising on OTT platforms is a fantastic method to reach a large audience and raise brand recognition. The difficulties of employing this model and the best ways to utilize its characteristics should be understood by advertising.

Reaching modern audiences is easy with streaming video. Brand and customer are directly connected with streaming video advertising, enabling future-proofing and optimization utilizing cutting-edge machine learning and first-party data. Hulu, Tubi, Discovery+, Pluto, and Paramount+ are a few well-known ad-supported services. By designing a unique advertisement, advertisers can pick a specific target market or appeal to the entire country.

Several technical advancements can be linked to the creation of streaming media. Kalpana unveiled the first industrial Ethernet switch in the 1990s. This made high-speed computer networks more widely used, which led to the development of the first streaming video solutions. By the early 2000s, established protocols and network capacity had made streaming video feasible. By the decade's conclusion, people could watch movies and TV shows even while they weren't at home.

OTT platforms have increased the availability and affordability of video content. They have also altered how people perceive visual media. Because OTT platforms enable people to view movies and TV series whenever they want, businesses have significantly shifted how they exploit their material. The Indian OTT industry is expected to be worth $5 billion by 2023. The sector is expanding tremendously, and the business model is evolving quickly.

The major problem with OOH is that selling an advertisement might take longer than in other formats. To solve this difficulty, media organizations must develop novel strategies to deal with ads across various channels. For example, OOH, advertising may profit by narrating a narrative and involving consumers in the purchasing process. But it's essential to remember that not every business should use out-of-home advertising.

The age of commercial media is only getting started. With the audiences they have gathered, retailers are setting the pace. With this information, companies may produce highly targeted advertisements for these difficult-to-reach consumers. As a result, the function of retail media is changing along with the buying environment. Several retailers are launching high-margin media companies to aid marketers in improving the customer experience.

Internet advertising has skyrocketed along with the development of e-commerce. Consumers utilize the internet for various purposes, including banking, news, and movie tickets. Additionally, it is a significant driver of internet advertising and is predicted to develop further. Therefore, the potential for the internet advertising market to completely change industries cannot be emphasized, even though e-commerce may represent the future of retail. 

Outside-the-home marketing, or out-of-home marketing, is a type of advertising. Such advertising can be seen, for instance, on billboards, posters, street furniture, and vehicle wraps. Digital out-of-home advertising is cutting-edge marketing that is supported by technology for digital signage. Digital out-of-home advertising, in contrast to traditional media, may activate the correct message at the right moment. In addition, digital displays are an excellent option for outdoor advertising backed by advertising since they may be addressable and automated.

What exactly is genetic testing?

According to Dennis Haggerty, you've come to the correct site if you've ever wondered what genetic testing is. This article will go through single-gene tests, panel tests, whole-genome sequencing, and non-medical applications of genetic testing. Before making a selection, you should comprehend the purpose of each exam. Furthermore, it is beneficial to analyze the benefits and drawbacks of each variety. A genetic counselor can also inform you of the findings of your test.

Single-gene testing are provided for a variety of objectives, ranging from gene assessment to specific occurrences. SNP testing, or single-gene tests, give extra genotyping information. They may identify recessive and uniparental disomy, as well as wide regions of homozygosity and heterozygosity. Single-gene testing can yield findings in two to three weeks, depending on the test utilized.

Gene panels are more commonly used in a variety of illnesses than single-gene testing. NGS technology has increased the sensitivity of DNA-based testing and made ordering physicians' decisions easier. The number of illnesses for which multigene panel testing are now available has skyrocketed. Table 1 illustrates when gene panels are more suited for diagnosis. Nonetheless, gene-panel testing may be more useful in uncommon illnesses or those involving several genes.

For genetic testing, there are numerous types of panel tests. These tests can be used for a variety of objectives. A panel for cancer diagnosis, for example, may look at the activity of many genes. It might potentially be used to plan cancer treatment for a patient. Cancer genetic panels may also aid in predicting tumor spread. Each of these tests has a distinct purpose. This policy establishes a broad framework for evaluating these tests. It makes no determination on the clinical value of genetic testing.

Dennis Haggerty suggested that, although these tests offer a wide variety of possible advantages, they have numerous drawbacks. For starters, they may be costly. Furthermore, before having molecular-targeted treatment, patients must choose the best decision. Finally, a panel might not be the ideal choice for every patient. Before deciding on a panel test, a person should speak with a genetics specialist. Insurance billing procedures may compound these concerns.

The process of sequencing your complete genome for genetic testing is known as whole-genome sequencing. It is the gold standard for clinical-grade (30X coverage) genomic sequencing. Customers at Veritas are inquisitive about their ancestors, illness risks, physical characteristics, and overall health. Customers may discover whether their genetic composition is likely to harm their health because genomic data is available in real time. Whole-genome sequencing is now available in a user-friendly manner, allowing patients to view their genetic data whenever they choose. Patients can also utilize the information to keep track of any new medical issues.

Whole-genome sequencing is gaining acceptance as a crucial diagnostic technique for uncommon disorders as the discipline of genetics progresses. It may be used to discover genetic risk factors for over 2,500 illnesses, including some that manifest themselves in childhood. The findings of whole-genome sequencing are valuable for determining illness etiology and therapy. These tests also reveal information about a disease's underlying genetics, such as chromosomal abnormalities, inherited genetic illnesses, and pharmacogenetics.

Genetic testing may be used for a variety of objectives, including medical research. It may be utilized for legal objectives as well as to trace one's ancestors, in addition to medicinal uses. DNA, a double-stranded molecule containing four distinct components, is used in genetic testing. These molecules combine to form chromosomes, which serve as the body's "programming code." While medical genetic testing are prevalent, non-medical genetic tests are also frequent.

The notion of ryzyka is founded in medycyna, a branch of medicine that emphasizes the relevance of osobista odpowiedzialnosc to health. The term "ryzyka" relates to three forms of genetic data: molecular uptake, germline ryzyka, and epigenetics.

The cost-effectiveness of genetic testing for LQTS is determined by the disorder's pre-test likelihood. There are several approaches for determining this probability. Based on demographic and clinical data, the Keating criterion and the Schwartz score are prominent techniques for predicting LQTS. The precision of these procedures is uncertain, but they lay the groundwork for selective genetic testing. The incremental cost per QALY for the latter is $5100.

Dennis Haggerty pointed out that, when advised by a doctor, certain health insurance policies cover the cost of genetic testing. Varied health insurance carriers, however, have different policies about which tests are covered. Before getting genetic testing, consult with your health insurance provider. If your insurance provider does not cover the expense, you might choose to pay for it yourself. These "self-pay" prices are frequently substantially cheaper than the lab rates that your insurance company will cover. Regardless of your insurance coverage, genetic testing are a vital medical tool to keep in mind.

Electric vehicles expected to be the most popular on the market

Published on: 05-09-2022

According to Dennis Haggerty, as electric cars become more affordable, it's important to know which of the current crop of EVs is the best buy for your needs.  It's time to take a look at some of the best electric automobiles currently available. California-based Tesla Model S and Chevrolet Bolt are both examples of the first EVs to enter the market. In terms of driving characteristics and interior quality, however, the Ford Mustang Mach-E elevates the EV idea even farther. In addition, the EV has 29 cubic feet of cargo capacity.

The BMW iX xDrive50 will arrive in the United States in March 2022, while the Cadillac Lyriq will be the brand's first electric car. Both of these vehicles will be available in Europe. It will be built on GM's BEV3 platform and be one of 20 new electric vehicles that the parent firm plans to introduce by 2023. For the first time, a three-foot display, a Heads-Up AR display, and an information system intended at competing with Tesla UX will be included in the Cadillac Lyriq when it goes on sale in August 2020.

It will be an electric luxury automobile that has a range of 410 miles and 292 horsepower from a single RWD motor. It's not the quickest electric vehicle on the market, but it offers a smooth ride and a wide range of useful features. You can get your hands on a prototype of the EQE sedan today, while it's still under development.

There are many young people who choose the Tesla Model Y because of its affordable battery pack and five-door hatchback design. The Niro EV, despite its unimpressive look, provides an attractive combination of features and a starting price of roughly $45,000, which is comparable to the Kia EV6. Aside from the fact that the public charging infrastructure is fast developing and overnight recharging of electric vehicles is the most convenient method, EVs aren't for everyone.

In addition, Dennis Haggerty believes that the BMW iX, an electric vehicle in its second generation, is a serious candidate for the title of greatest EV on the market today BMW iX's sleek crossover shape is reminiscent of the BMW i3, although it costs more and has more features and functionality than the BMW i3. An estimated 285-mile range makes the iX a suitable mid-range alternative for drivers. Depending on the specific model, the BMW iX has a maximum towing capacity of 7,500 pounds.

Besides the Nissan Leaf and Tesla Model S, the Tesla Volt is a popular choice for customers. The price of the Tesla Model 3 is presently $77,400, which is less than half of the price of the current model. It's already sold out for the Ford Lightning, which has gotten over 200,000 bookings. The automobile can charge other electric vehicles at Level 2 speeds and has a normal range of 230 miles. It can also be charged at home.

Another newcomer to the list is the Kia EV6. A hybrid system is included in this sporty little crossover. A new platform for electric vehicles, distinct from the Ioniq 5, is being developed in conjunction with Hyundai and Kia. The EV6 GT has up to 576 horsepower and rear-wheel drive. The EV6 is a terrific choice for first-time buyers because it isn't a premium vehicle.

It's not the only carmaker that specializes in vehicles for the great outdoors to enter the electric vehicle market. It has been teasing the public for a long time with its first electric vehicle. Ahead of its official unveiling in May, BMW has been teasing the public about its new electric vehicle for a long time. The EV's specifications were unveiled in November, and the vehicle is expected to hit the market in mid-2022. The bZ4X, in contrast to the other EVs on our list, boasts a whopping 71.4 kWh of battery capacity.

As the charging infrastructure develops, Dennis Haggerty feels that electric vehicles will become more popular in the future. A large number of automakers, on the other hand, have announced plans to build only electric vehicles in the future.. For many buyers, these advancements have made electric car ownership more tempting. However, the true impetus may come from somewhere else. A gasoline-powered car's price is now competitive with an electric car's because of improvements in range and charging infrastructure.

Starting at $39,995, the VW ID4 is a low-cost electric vehicle from the Volkswagen brand that includes three years of free fast-charging at Electrify America DC charging stations in the United States. Adding up to 60 miles in just 10 minutes is possible with DC fast chargers. The ID4 is an excellent deal for a five-passenger SUV with a starting price of $39,995.

Trends and Challenges in the Automotive Industry's Digital Transformation

Published on: 04-18-2022 


Dennis Haggerty believes that, you've most likely heard of a connected automobile. What is it, and what are the advantages of using it? This article will provide you an outline of a connected vehicle's capabilities. And be ready to be blown away. These vehicles are capable of far more than just sending you traffic updates. They can also provide real-time weather forecasts and traffic congestion alerts. This is only the top of the iceberg.

There are various advantages to having a linked automobile. Connectivity can assist you in determining the most efficient path to your destination or alert you of possible risks or traffic bottlenecks. If you're at an intersection, it may even give you warnings about red light infractions. The Connected Automobiles initiative collaborates with state and municipal transportation organizations, as well as the general public, to test and develop technology that connects vehicles and infrastructure. For example, via short-range radio transmissions, the technology would allow automobiles on the highway to converse with one another. It would also ensure that emergency vehicles were given the green light.

The US Department of Transportation and Morgan State University collaborated on the Connected Vehicle project, which was completed in the fall of 2016. The survey looked at how drivers felt about the technology and how eager they were to pay for it. The initiative is a move toward full autonomy, and it may be a first step in that direction. The scientific community is becoming more interested in CAV technology development. However, if all of the benefits are to be realized, more drivers must purchase them.

Dennis Haggerty pointed out that, one of the most exciting aspects of a Connected Vehicle is that it allows users to speak with their automobiles using their cellphones. A connected automobile can monitor and adjust its operations remotely, such as the temperature or battery life, by connecting with a cloud service. And this can help the organization develop a feeling of brand loyalty. Meanwhile, Scania, a renowned commercial vehicle manufacturer, has introduced Scania One, a platform based on the Connected Vehicle Marketplace.

Access to preinstalled entertainment applications is another feature of linked vehicles. While you're parked, you may listen to music, listen to internet radio, or watch videos. Concierge services are also available in certain linked automobiles. You can use your smartphone to control audio and video without ever stepping out of your car. In fact, you can use your smartphone to control the position of your automobile. The options are limitless. The advantages of having a connected vehicle are numerous. In the future, this technology might save thousands of lives and avert millions of injuries.

Cars are becoming more connected to other vehicles and infrastructure as they become more connected. Future automobiles will need to have a linked vehicle. Vehicles of the future will be able to interact with one another in real time without the need for a human operator. Connected cars can improve traffic safety, deliver real-time information to passengers, and boost traveler pleasure by integrating with intelligent transportation technologies. If the technologies are properly developed, they have the potential to increase mobility and safety while also saving lives.

While there are certain challenges to solve, linked automobiles have a lot of potential. There is already a new generation of linked automobiles on the horizon. Currently, approximately 90% of automobiles are not linked. Automakers have a significant uphill struggle to control the market, with an average fleet turnover of 10 to 12 years. Despite this, because to chip shortages and data-related issues, the rise of linked automobiles has slowed in recent years.

A linked vehicle might be one of three types. Wireless LTE networks are used to exchange data between linked automobiles in vehicle-to-vehicle communications. OTA updates and remote diagnostics are the most common uses for vehicle-to-vehicle connections. Vehicles that interact with pedestrians, in addition to vehicle-to-vehicle communication, utilize sensors to identify pedestrians and issue collision warnings. What is a connected car, exactly?

The first step toward a connected automobile is data collecting. The vehicle's electronic control units, entertainment systems, and controller-access networks are used to compile this information. These characteristics can be used by automakers to offer services based on this data. The possibilities are boundless, from traffic control to electric car charging. According to Gartner, 255 million automobiles will be networked by 2020. What are the advantages of linked vehicles for automakers?


According to  Dennis Haggerty, it is critical for company owners to adopt IoT. It will allow them to see and understand their fleets more clearly. Telematics generates data using networked hardware and software, which may assist fleet managers in improving their operations. To keep ahead of the competition, it's critical to adopt connected car technology and properly execute it. It will be a significant step forward in the direction of complete automation and the connected car revolution. By 2025, according to the IHS Automotive research organization, there will be 2 billion linked automobiles.


How Has the Media Changed Since the Internet's Inception? 


Dennis Haggerty described that, The Internet, like any new medium, has altered the media landscape. Pundits predicted the demise of television in the 1980s. They cited distributed power, long tails, and new content creators as examples. As a result, the internet exploded in popularity, spawning an entirely new set of media. Today, digital media has transformed the remaining "old" forms of media, such as print and broadcast media. The nature of the media environment has changed dramatically with the introduction of desktop publishing tools and image manipulation software.

Media organizations tended to focus on print and audiovisual content in the early days of the internet. However, the Internet has altered the media landscape, allowing for the free exchange of information. The advent of social media has changed the face of advertising. Unlike in the past, consumers now avoid traditional advertising venues in favor of their own ideology. As a result, companies must become more innovative than ever before in order to compete for their audience's attention.

While media and technology have always been intertwined, it is now a dynamic, global phenomenon. Since the invention of the printing press, technology has shaped communication and information sharing. However, as technology advances, so does the media. Many mergers occurred in the early 2000s as the largest media companies sought to diversify their offerings and reach a larger audience. News Corporation purchased Intermix Media Inc., the parent company of MySpace, in 2005.

The rapid flow of information makes it impossible to disconnect from technology, but it isn't always beneficial. This fast-paced dynamic, according to sociologists, leads to narcotizing dysfunction, a symptom of media overload. To put it another way, too much media can raise awareness rather than action. Finally, the fast-paced media environment is a potent force for both good and evil.

Dennis Haggerty explained that, The media landscape has evolved. New technologies and innovations have had a wide range of effects on our lives. While the Internet has simplified and reduced the cost of communication, it has also altered the way we interact. The internet, for example, has facilitated a better understanding of the world. People are no longer required to live in the same location to benefit from the Internet. They can participate in debates about issues that are important to them, whether they want to learn about new technology or not.

Despite widespread Internet use, the value of content has declined. While an increasing number of people are willing to pay for content, its value has decreased. While the Internet has enabled content creators to make huge profits, it has also devalued the creative process. Furthermore, it has made it difficult to reach a target audience. The media and the value of content have been distorted as a result of this.

The internet's rise has altered the media landscape. Multinational corporations dominate the global media landscape and have largely monopolized content distribution. In fact, the internet is now the primary source of the majority of news. The news, for example, is influenced by the views and opinions of individuals in wealthy countries. The media's content is frequently biased and slanted.

Dennis Haggerty pointed out that, People can now create their own media thanks to the Internet. It has also influenced how people consume media. Today, almost any type of media can be found, from radio to television to social networking sites. You have the option of sharing your experiences with others and making them available to the entire world. You can find hundreds of thousands of people online if you're a member of a social network. Furthermore, social networking services are becoming increasingly popular.

Controlling content and distribution channels has become easier as the internet has grown in popularity. As a result, consumers can easily access information about what they want and customize their experience with various types of media. Furthermore, the use of social media has altered the way people interact. The advancement of new technology has made it simpler to communicate with others. Furthermore, social networking has made it simpler to interact with strangers.